Monday, August 21st, 2017

How to do it scared—even if you don’t have the courage of a lioness

Most of the successful people I know made massive leaps toward more fulfilling futures despite their doubts, fears, and anxieties.

I know I did. When I started my business I had no idea whether anybody would even come to me for guidance—let alone pay me.  I was a single mum struggling to pay my mortgage. I didn’t have a safety net. When I look back on my life I’m amazed at how far I’ve come. I built several successful businesses, uprooted my life and moved to the end of New Zealand and I’ve reinvented my career as an author and intuitive coach. But guess what? Everything that I do, I still do scared.

What gave me the courage and confidence to change? An obsessive desire to follow my passion to prosperity.

Does this resonate with you? One of the simplest ways to boost your courage and confidence is to read a book that guides and empowers you to make changes. It worked for me and it will work for you. Talking with a career coach made a massive change too. Suddenly I had somebody on my side, cheerleading me along.

Right now, I’m super excited to be coaching amazingly, incredible men and women who want to live lives of significance. Women, like Lynnie Galloway who is training with me to become a Worklife Solutions Certified career and life coach. It’s so much fun helping her develop her brand and business, The Treasure Chest. And importantly, it’s rewarding to share my passion and skills with her and know she will be helping others follow their passion to prosperity too. Read more about Lynnie’s story here—http://www.cassandragaisford.com/rebirthing-a-new-career-lynnies-reinvention-story/

And then there’s the amazingly energetic and uber-inspiring young woman, Lucy O’Connor who is reinventing her career and recreating her business Monday Hustle. ““Stop overthinking and take the leap. You’re never too young for a career change!” she says. And she’s walking the talk—and she’s doing it scared! Read more here>>http://www.worklifesolutions.nz/lucys-reinvention-story-hustling-her-way-into-a-new-career/

One of my biggest tips to help you have the courage of a lion is to follow your obsessions. Check my latest blog post here>> http://www.worklifesolutions.nz/become-audaciously-obsessed-how-passionate-obsessions-empower-your-productivity-and-prosperity/

Or be inspired by other phenomenally talented men and women—and who better to spotlight as we bask in the energy of the Leo new solar eclipse than Coco Chanel—born under the sun-sign of Leo. Here’s a small excerpt from my book, The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life (Book Two: Coco Chanel)

AWAKEN THE SEER

If you were born without wings, do nothing to prevent them from growing

~ Coco Chanel

Several years ago when I was in New York I stumbled on a book that was to change my life—Psychic Living: Tap into Your Psychic Potential, by Andrei Ridgeway.

“In this technological day and age filled with busywork,” Ridgeway writes, “many of us neglect our psychic potential. Our instincts are repressed and our inner voices buried.

“For many people, the word ‘psychic’ is so titanic, they can’t accept it. They don’t realize it’s a normal state of being, that as a lover, and a friend, we use this part of ourselves all the time.”

Some people claim Coco Chanel was intuitive to the point of being psychic. She could see into the future, spot needs for which there would later be demand, and had a brilliant knack for creating the right product at the right time.

Some ways to awaken your psychic potential include:

  • Meditation
  • Yoga
  • Aromatherapy
  • Mindfulness
  • Prayer
  • Heart-based spiritual practices
  • Free-writing/journaling
  • Reading oracle or tarot cards—something which Coco did regularly

 

Your Challenge

How could you awaken or strengthen your psychic potential?

Engage all your senses so you can feel, taste, touch, smell and hear your future.

I have always been able to see what others were unable to see; and what they did, I did not see

~ Salvador Dali, artist

 

To succeed, we need role-models..”The Art of Success” inspired by Coco Chanel gives you that! The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life (Book Two: Coco Chanel) is available in print and eBook from Amazon – navigate to here getBook.at/CocoChanel

 

DEVELOPING A  MILLIONAIRE MINDSET

Or does your mindset need a boost? I know my mine does. I’ve been working like a trojan this year. As I write to you now, I’m excited to share that n just a few hours I’ll be boarding a plane and flying to Bali, Indonesia with my mum. For two glorious weeks, we’ll be doing girl bonding. I can’t wait to tell you all about my travels to this magical, mystical island.

If you can’t get away, rejuvenate your mind, body, and soul with my new book, The Prosperous Author: How to Make a Living With Your Writing, Book One: Developing A Millionaire Mindset

“While my book may be complete and receiving more traction than I could possibly have hoped for, I now find myself worrying about my ability to do the promotion and ‘selling’ of it that I’m led to believe is expected of me. Self-Doubt.  This is more scary to me than having the book read and I will use your inspiration to teach myself the confidence I am going to have to find and deliver on in the coming months. Your book is brilliant work,” wrote author Heather, whose soon-to-be-released book The Tattooist of Auschwitz wrote, after reading my book, The Prosperous Author: How to Make a Living With Your Writing, Book One: Developing A Millionaire Mindset.

Heather also shared the below, including how her daughter-in-law, who is not a writer, benefitted from reading, Developing A Millionaire Mindset:

 

I started reading this when you first sent it to me, got sidetracked quite early on, too much going on over here both with family and publishers.

I went back to it on Wednesday in the right frame of mind and couldn’t put it down.  Not only could I not stop reading but when I had finished it I went back to page 1 and read a second time.   I just knew I’d only fully absorbed 50% of your wonderful advice and wanted it all.   My son and daughter-in-law, plus 2 little ones were around today and at one point my daughter-in-law was lamenting the pressures on her both at work and as a mother.  She is a very senior economist for the state government working outrageous hours and with immense pressure on her as she manages the State health budget, the biggest in the government.  I gave her my ipad and told her to flick through your manuscript and read what she thought might help her.  She disappeared into another room for an hour and came back thanking me and saying she felt empowered to make changes, not for financial reasons, but to get her life back on track and determining what is really important for her and her family not her employer.

Part of my pressure has been getting my manuscript, again, into a publishing mode.   Dymocks, the largest bookstore franchise in Aust are having their annual conference in Sydney in 2 weeks time and they asked if they could showcase my book.  This put the pressure on to get an ARC ready and to the printers.  This happened only on Friday.   Attached the ARC cover FYI.

While my book may be complete and receiving more traction than I could possibly have hoped for, I now find myself worrying about my ability to do the promotion and ‘selling’ of it that I’m lead to believe is expected of me.   Self-Doubt.  This is more scary to me than having the book read and I will use your inspiration to teach myself the confidence I am going to have to find and deliver on in the coming months.

Brilliant work girl.

 

These comments and those below in response to my questionnaire have been incredibly fulfilling to receive, but they are also a reminder of how books can literally change lives—one word at a time.

THE PROSPEROUS AUTHOR FEEDBACK QUESTIONNAIRE

Question 1.a.)

What did you like about the sample/book and why? (if anything!) 

 

response:

How you brilliantly tied together your opening quote on each chapter with your own thoughts, expanding on the statement in a fun and totally digestible manner.

 

Question 1.b.)

 

Would you be willing to write a short comment that I can use to help market The Prosperous Author Just one or two sentences—or more.

Your reader testimonial and comments for marketing:

Cassandra has crafted a book that is not only easy to read, digest, provoke self-evaluation and encouragement, but is entertaining and enjoyable to read on every level, in every chapter.  You just know she has ‘walked a mile in your shoes’ and is willing to share her experiences and invites you to ‘walk a mile in hers.’  She motivates and inspires while challenging the reader in a gentle way to seek the best in themselves and go for it.  Love your passion Cassandra, you have my admiration for what you have achieved and for what you encourage others to achieve.

 

Question 2.

Do you have sense of what is at the heart of The Prosperous Author How does this feel, as a reader? Could this be improved? What suggestions would you like to offer?

Your response:

Giving each reader the permission to be themselves.  Yes learn from your many amazing anecdotes, look for and find what is hindering or stalling you, the reader, from advancing, always staying true to your individual passions, beliefs, faith.  At all times in the writing process dream big, find ways to obtain and maintain self-belief in your abilities, and push to expand them.  Don’t wait for opportunities to present themselves get off your butt and seek them out

 

Question 3.

What was your favorite chapter? Could this be improved? What suggestions would you like to offer?

Your response:

Your Health is your Wealth.   Maybe because I’m at the older end of the spectrum I took this chapter on board and realized I need to do more for not only my physical health but mental health.

 

Question 4.

Did I miss anything? Was there a topic that you would have liked included? What suggestions would you like to offer?

Your response:

You aced it girl.  Nothing missing from my perspective

 

Question 5.

Are they any places where I went on too long? Was anything boring? Repetitive?

Your response:

  1. Short, sharp, succinct and to the point.

 

Question 6.

Were any sections too short?

Your response:

Maybe the one on Allow no Doubt.  Attitude, attitude, attitude plays a huge part in how I approach everything in life, my writing in particular.

 

The Prosperous Author: How to Make a Living With Your Writing, Book One: Developing A Millionaire Mindset is available in print and ebook for Amazon here—
getBook.at/TheProsperousAuthor.

 

Read more of Heather Morris’s inspiring journey to global publication and how she summoned her inner-lioness here>> http://www.cassandragaisford.com/how-to-finish-a-book-film-script-or-any-other-stalled-project-knock-the-bugger-off/

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Tuesday, August 15th, 2017

Become Audaciously Obsessed: How Passionate Obsessions Empower Your Productivity and Prosperity

When you are inspired by some great purpose, some extraordinary project, all your thoughts break their bonds. Your mind transcends limitations, your consciousness expands in every direction, and you find yourself in a new, great and wonderful world. Dormant forces, faculties, and talents become alive, and you discover yourself to be a greater person by far than you ever dreamed yourself to be

~ Patanjali, Yogi and Mystic

 

Nothing boosts productivity more than a healthy obsession. A healthy obsession can be a liberating and clarifying catalyst to your true calling and career direction—especially for people in the mid-life zone. With maturity comes renewed confidence and determination to pursue, and write about, the things they are truly passionate about.

Passion, some say, can be difficult to find, but if you’re awake it will find you. Stay open-hearted and open-minded. Don’t be like so many adults who fail to discover it all together, and in the absence of any encouragement, give up.

“People pride themselves upon their willpower, their indomitable courage, upon the fact that nothing frightens them,” writes T. Lobsang Rampa, in his classic book You Forever. “They assured bored listeners that with their willpower they can do anything at all.” But the truth is there is no greater power than imagination, passion, and the incredible power of love.

“The Last Supper soon became my obsession,” writes Spanish author Javier Sierra in his book The Secret Supper, a dazzling historical thriller.

His novels all have a ‘secret’ common purpose: to solve historical musketries based on real documentation and extensive field research. Javier’s passion and his obsession have made him a bestseller author throughout the world.

Similarly, Joe Medeiros, a writer, and producer, known for The Tonight Show with Jay Leno, developed an obsession for Leonardo da Vinci’s iconic portrait of the Mona Lisa after reading about its theft from the Louvre.

Medeiros’ obsession had a singular focus—discovering the truth. He first learned that the Mona Lisa was stolen when he was 25 and spent the next 30 years trying to discover the thief’s motivation—a simple Italian immigrant named Vincenzo Peruggia who worked as a house painter in Paris.

When asked why he was so fascinated by the story, and why he devoted over 35-years to his quest Medeiros said, “The fact that that I couldn’t solve the mystery. I wasn’t able to write it as a [fictional] screenplay] but once we started to make the documentary, everything started to fall into place. And I always wanted to know, was he crazy? Did he do it for patriotism, did he do it for money, did someone commission him? I had all these questions and that’s what kept me at it until I found the answers.”

Because of my own obsession with The Mona Lisa, and also with discovering the truth, I came across Medeiros’ wonderful documentary and have since reached out to him to help me with my research for my novel of historical art-related fiction set in Renaissance and modern-day Florence. (formerly known with the working title of Mona Lisa’s Secret).

Learn more about Joe Medeiros’s 35-year obsession here—http://www.monalisamissing.com/single-post/2015/07/19/The-Story-of-the-Film-A-35YearLong-Obsession.

Even better, visit his website and follow the links to view his fascinating documentary >>http://www.monalisamissing.com/ 

 

Passionate Obsessions Empower Your Productivity and Prosperity

A healthy obsession can lead you to many things, including:

• A state of divine flow—enabling you to write with mind-blowing productivity

• Your point of excellence—unleashing dormant talents and natural gifts

• Rocket-fuel tenacity to persevere and succeed

• Mentors, helpful allies and similarly obsessed people who will cheerlead and elevate your success

• A legion of devoted fans who are drawn to your impassioned writing

• Your passion and life purpose—spreading seeds of joy and inspiration and benefiting others

• Your life niche—creating a breath of fresh air and giving you a competitive edge

• True bliss—leading you to your vocation where being paid is the icing on the cake

New Zealand motorcycling legend Burt Munro proved that passionate obsession is the key to success. “All my life I’ve wanted to do something big,” he said. In 1967 Burt achieved something huge.

At the age of 68, against all the odds, he set a world record of 183.586 mph with his highly modified Indian Scout motorcycle. To qualify he made a one-way run of 190.07 mph, the fastest ever officially recorded speed on an Indian.

Like so many inspiring people the road to success was not an easy one—it involved much personal hardship and numerous setbacks, but armed with his passion and a compelling desire to “go out with a bang,” Burt Munro mortgaged his house and set out on the greatest adventure of his life.

His truly awesome achievements were brought to life in an inspiring and uplifting film, The World’s Fastest Indian.

The World’s Fastest Indian not only gives movie-goers an inside look at Munro’s passion, but it also gives them an idea of New Zealand filmmaker Roger Donaldson’s overwhelming desire to tell the story.

“This project has been a passion of mine since I completed a documentary about Burt Munro back in 1972,” Donaldson said. “I have been intrigued by Burt’s story for many, many years; some would say my obsession with this film matches Burt’s obsession with his bike.”

Donaldson’s passion for his subject has won him international acclaim from Academy Award-winning actor Anthony Hopkins. “I thought it was a terrific movie. It is a unique script…it is just so well written, very well written, beautifully written, and so refreshing. I’ve worked with a lot of great directors, Steven Spielberg and Oliver Stone, and Roger Donaldson is there with that lot, you know. He really is,” Hopkins said.

 

What Do You Collect?

Passionate obsessions, as you have begun to discover, go in all directions, and many times they are revealed in your collections. These could be as tangible as exotic butterflies, books, spoons, antiques, paintings, or as intangible as a dream or an idea.

I collect positivity and articles and stories related to people’s extraordinary passions. My collections have inspired many of my self-empowerment books.

As I mentioned, I also have a passionate obsession with all things related to Leonardo da Vinci, but particularly his portrait of The Mona Lisa, and I have a burning desire to reveal the truth being the mysterious life of the woman in the painting, Lisa del Giocondo. I am sure I own every single book every written about both Lisa and Leonardo. My partner once laughed, “There are three of us in this relationship—you, me and The Mona Lisa.”

It’s true, I am obsessed and enthralled with my research for my historical novel Mona Lisa’s Secret and with telling her story. Follow my obsession and sign up to my newsletter and be the first to know when this story will be published—http://eepurl.com/bEArfT. Sign up now and receive a welcome gift—your free ‘Find your Passion’ E-book.

 

Mining for Gold

Become audaciously obsessed. Real obsession is more than a fad or a fleeting enthusiasm. It can’t be turned on and off like a tap. Answering the following questions will help you begin to clarify the things you have a burning obsession for:

What do you value? What do you need to experience, feel, or be doing to feel deeply fulfilled?

What do you collect? List all your obsessions and the things that interest you deeply. How can your passions fuel obsessive productivity?

 

Dive Deeper. . .

If you’re struggling to identify your obsessions, you’ll find some handy prompts and true stories in my book Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want And Live the Life You Love. You’ll also find inspiration, including true transformational change stories by people like you in my Mid-Life Career Rescue series.

 

Blank bookcover with clipping path

This is an edited extract from The Prosperous Author: How to Make a Living With Your Writing (Book One: Developing a Millionaire Mindset) by Cassandra Gaisford. ORDER THE EBOOK TODAY, SAVE and SEND YOUR ORDER CONFIRMATION AND RECEIVE YOUR FREE BONUS GIFTS—Click the Amazon link here getBook.at/TheProsperousAuthor

Develop A Millionaire Mindset Today!

Although this book was written for writers, the principles and strategies can be embraced by business entrepreneurs, solopreneurs, actors, dancers, painters, photographers, filmmakers, and thousands of others around the world who want to enhance their productivity, do less and make more.

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Wednesday, August 2nd, 2017

How to create a passion-driven career or business—Fourteen individuals tell you their stories of transformational change

 

 

 

 

 

 

 

 

 

 

 

 

 

 

“Wild horses wouldn’t drag me back
to working for someone else.”
Alan Sugar, Entrepreneur and host of The Apprentice, UK

Fourteen Individuals tell you their stories…

Their backgrounds and dreams are as unique as you are. What unites them is their creativity, passion, and integrity. In my latest book Mid-life Career Rescue: Employ Yourself they share their fears, their struggles and their joys as they overcame obstacles and pursued their dreams of self-employment.

They were doing something they love; their passion drove them.

The list below is what they have in common. As you read this list think how many strategies could apply to you:

  1. Making money was not their sole motivation. Their businesses grew from a desire to serve others; they were not trying to force something on others or to make a killer sale. Instead, they wanted to make a positive difference and create something of value. They didn’t badger people into buying their goods or service.
  2. They cared about whether or not they could help a prospective client. If they could, great. If not, they were either quietly persistent until they were needed, or they moved on.
  3. They planned for success. Their business and marketing plans were living documents and they managed their finances extraordinarily well.
  4. They shared. They communicated their vision, goals, and plans with those important to them, and they researched their clients and stakeholders constantly to learn how to do things better together.
  5. They listened. They listened to their staff, their families and their clients. Then, and only then, when they understood their issues, fears, needs and desires did they offer a solution.
  6. They started smart. When employing others, whether on contract or as salaried staff, they hired the right people for the right job. And, when necessary, they gave their people the training, systems, environment, and recognition to do their job well.
  7. They took calculated risks. They always looked before they leaped, but they leaped nonetheless. Courage and confidence were something they built as they went.
  8. They believed in themselves, or faked it! Even professionals doubt themselves – but they don’t let self-doubt win.

“You have to believe in yourself. Even when you don’t, you have to try,” encourages Serena Williams, tennis super-star and 21-time Grand Slam champion.

“There are moments when I am on the court and I’m like, ‘I don’t think I’m going to be able to do this’. But then I fortify myself and say, ‘I can, I can’ – and it happens. If you believe in yourself, even if other people don’t, that really permeates through and it shows. And people respect that.”

If the strategies above sound like things you can do, or are willing to try, chances are self-employment is right for you. Be sure to get off to a good start, and be inspired by those who have walked the path of success.

 

Client Success Story: Business Can Be a Wonderful Box of Chocolates

Lisa Conroy, Director and Empowerment Coach for women’s lifestyle, career, and wellness. Box of Chocolates, www.boxofchocolates.co.nz

Lisa Conroy’s passion for helping others led her to start her coaching business. The seeds of change were also cultivated during a stressful time in her former job.

Leading up to my coaching training I had been working for a major sporting organization for eight years. They were going through massive change and unsettling times. I was up to my fourth restructuring with this company, and management informed us that they were moving the organization to another city. It was an eight-hour drive away, and an expensive place to transport my family to live.

It had been a toxic environment for some time, HR was non-existent, and I saw first hand during this time of transition amongst the team, the effects of stress and uncertainty. I knew going to the new venue was not in my family’s best interest, so I had to think about my options, which led to a call for change. The idea of coaching and helping others with their life and career goals appealed and seemed to be a growing industry.

I did some investigating and found Cassandra Gaisford and her Worklife Solutions Career and Life Coaching certification program. Her personality, variety of skills and zest for life just really resonated with me.

I realized becoming a life coach would allow me the freedom, flexibility, and independence to do work that I loved in an industry that seemed very rewarding and much needed.

I knew it would be a steep learning curve, but I love a challenge and felt this was the perfect fit for my interests, skills, and goals.

My new coaching journey began, which led to a career combo. I decided to start my own business within three weeks of starting my coaching program and haven’t looked back since…

Do something you love

I have always wanted to have my own business doing something I loved. Once I started my coaching training, I felt this was the perfect match for me to be able to utilize my skills and help others to reach their lifestyle, career and wellness goals.

I also wanted the freedom to be able to work on new ideas and create my own style by offering a unique service in the Wellness industry through my combination of coaching, art therapy workshops, wellness retreats, Reiki healing, and aromatherapy pamper parties.

Deciding what to do

My initial focus was purely on the lifestyle, career and wellness coaching but realized it would take the time to build my brand, Box of Chocolates, along with gaining trust with clients and networks.

I went into this with a realistic view that it would take twothree years to build to a point of going full time with my business ideas. I also believed that if I had a few alternative strings to my bow, it would assist me in offering a variety of services to a wider audience and give me alternative sources of income.

I was drawn to running wellness retreats where my event management skills, love of wellness and creative activities, and relevant workshop topics would help me attract the right women. Women who wanted to feel empowered and find new inspiration for their lives, and be able to share and learn from others in a safe and nurturing environment.

I was also interested in gaining a certification in Reiki healing as I felt this would complement my coaching and retreats/workshops, which then led me becoming an aromatherapy consultant too.

This year I will be focusing on increasing my impact/marketing reach strategies by striving to increase my coaching capacity to offer Skype sessions/coaching packages globally online as well as within New Zealand.

Finding an idea that would be successful

A belief in my abilities, along with a determination to be of service and offer a solution to key problems facing many women helped me find an idea I thought would be successful.

When you can tap into understanding who your niche market is and what they need, you can then build a strong foundation of core services to assist them.

I took a leap of faith but I knew in my heart that every time I coached someone it didn’t feel like work to me, it was so rewarding seeing my clients grow from strength to strength and be able to reach their true potential with a boost in confidence.

When you are coming from the heart and follow that guidance, you will always be supported to find the people and resources you need.

However, that doesn’t mean sitting back and waiting for it to happen. Action and dedication are required to build momentum, along with commitment and trust in your abilities to manifest your dreams and goals.

I also knew that there were not many people holding retreats that offered a unique Zen and creative style that my program offers – you have to think outside the box and run with it! I went along to lots of Wellness industry events, seminars, network meetings and got a feel for what people were needing and built my strategies around that.

Finding the right product for the right market

I did my research, I talked to successful coaches in the industry and I asked for feedback from all my clients, I went online to see what trends were coming through and what topics were hot, locally and internationally.

I read lots of industry related books and blogs and signed up to sites that inspired me to keep my finger on the pulse on what was working successfully for others that I could leverage off.

Keeping your energy levels high

I’m not a big fan of the saying ‘hard work’ as it has stressful connotations. You need to be passionate about your services and ideas, and you need to have the ability to encourage others to use them. It is also important that you make time to promote yourself and get your messages across to your targeted market through various avenues.

Start small and take your time to build confidence, so that when you realize you’re onto a good thing, it doesn’t feel like ‘hard work’ but is exciting to see your business and ideas coming to fruition.When you are coming from a place of authenticity, it will always come through and people will naturally want to refer your services because they benefit from your genuine concern and skills. This is always going to be your best source of repeated business and will quickly amplify your brand through referrals you can use in your marketing material…

To read more of Lisa’s story, be inspired by other entrepreneurs, and gain practical strategies to help you plan your beautiful business, purchase your copy of  Mid-life Career Rescue: Employ Yourself  TODAY! Mid-life Career Rescue: Employ Yourself is available in paper back and e-Book version from Amazon.

Or contact me for your bespoke, individually tailored passion-driven mentoring program—http://www.worklifesolutions.nz/services-for-individuals

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