Cassandra Gaisford

Founding Director, Change Expert


cassandra flowers

Cassandra is a high energy, positive professional who successfully combines a creative, spiritual and results-driven approach to business and life.

Cassandra Gaisford is a holistic therapist, best-selling author and manifestation coach with a passion for helping people live their best life – full of joy, well-being, and success. For many years she was the resident life coach on Television New Zealand’s Good Morning Show and a columnist with two of New Zealand’s  largest national newspapers. She is the #1 Amazon best-selling author of the Mid-Life Career Rescue trilogy of books, and How to Find Your Passion and Purpose. Her previous book, Happy at Work – now out of print – is due for re-release in October 2016.

Cassandra has over twenty years experience helping people through transformational change. She also trains other people who are passionate about making a difference in peoples’ lives to be professional career and life coaches and provides professional supervision to counsellors, career and life coaches and other professionals.

She is highly regarded internationally as an expert in the career and personal development field. She believes in staying abreast of change and regularly updates her knowledge of best-practice career management techniques, particularly those related to mature job seekers and 3rd age careers. She has presented her unique Passion Driven Work model to a world forum of career professionals at the International Career Practitioners conference in San Francisco, and attended a symposium of career professionals in Venice, Italy.

Her unique insight and in-depth understanding of human and organisational behaviour is gained from diverse business experience, qualifications and training in the areas of commerce, coaching, counselling, psychology, HR and her passion for spiritual and energy based tools.

Cassandra is passionate about passion and helping others to thrive and survive in the wake of change, work to their strengths, pursue their passions, and fulfill their potential.

…and yes, she does still manage to maintain worklife balance! She is an award-winning artist and in her spare time she travels, nurtures her partner’s and daughter’s passions, photographs obsessively, paints and sculpts and writes travel memoirs, romance novels, and art-related historical fiction.

She’s a mid-lifer who wants more from her work life than to go work, grit her teeth and bear it. She wants to work with joy, passion, purpose, and fulfilment – and she still wants to pay the bills!  She’s grateful to say that she’s achieved all of those desires, and more. Through her books and services, she is looking forward to helping you achieve those things too.

She’s a corporate escapee who now lives and works from her idyllic lifestyle property overlooking the Bay of Islands, New Zealand, and happily offers her services to you via phone, email, and Skype.


 “Cassandra has been great to work with. She’s flexible in her approach, but also keeps the coaching sessions focused and productive. I was unsure about having the coaching via Skype, but it hasn’t been a problem at all. I still feel a strong sense of immediacy and connection and come away from our sessions feeling energised and empowered.”

~ Jan, Communications Professional


“A coaching session with Cassandra is like a light switch to a light bulb. My ideas were there but without that light switch I wasn’t able to see them and manifest my dream of running a holistic business from home. Straight away, Cassandra was able to get to the heart of my core values and how to put them into a dream business. I now have the sense of purpose and drive to achieve my business goals. Cassandra’s warm personality and positive approach make her a joy to work with. I recommend her to anyone who wants to unlock their personal and professional potential.”

~ Shelley Sweeney, writer & Reiki practitioner


Cassandra’s qualifications and professional expertise

Cassandra favours positive, holisitic solutions focused, creative and spiritual approaches to create positive, transformational and lasting change.

Her professional qualifications include:

  • Diploma in Arts – Psychology, Massey University
  • Bachelor of Commerce and Administration, Marketing and Human Behaviour, Victoria University
  • Diploma of Counselling
  • Cassandra is qualified to administer and interpret the Myers Briggs Personality Indicator (MBTI)

She has completed a range of training in holistic and creative therapies including:

  • Reiki Master Teacher– Third Degree of the Usui-Tibetan System of Natural Healing
  • Interactive Drawing Therapy – Intermediate Level
  • Certified Image and Colour Consultant – The Fashion Academy
  • Bachelor of Interior Architecture – Wellington Institute of Technology (two years of three)

Professional memberships:

  • Prrovisional Member NZAC (The New Zealand Association of Counsellors)

Cassandra is the #1 Amazon best-selling author of the Mid-Life Career Rescue and The Art of Success series of books and is also an award-winning artist. Her earlier publications include newspaper and media articles, and a non-fiction book released in 2009: “Happy at Work: for mid-lifers a practical and inspirational guide for job-hunters and career-changers.

She is a well-known expert in the area of midlife, passion, purpose and transformational career and life change, and is regularly sought after as a keynote speaker and by media seeking an expert opinion on career and personal development issues.  Cassandra has also contributed to international publications such as Marie Claire and been interviewed on national radio and television in New Zealand. She has been the resident coaching expert on Television One’s Good Morning Show, and for over four years she wrote a popular holistic careers column for the Dominion Post and contributed freelance career-related articles for the New Zealand Herald.

She is currently completing her advanced certificate in Hypnotherapy to help people overcome blocks that prevent them from fulfilling their potential and living their best life.

Need a career rescue or a mid-life make-over? Download Cassandra’s Amazon #1 best-selling books today! 

The Call For Change:

What Makes You


How To Find Your Passion And Purpose: Four Easy Steps to Discover A Job You Want and Live The Life You Love

Visit her author page on Amazon to find the self-empowerment book that’s right for you


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Companies and individuals Cassandra has worked with