Thursday, October 22nd, 2020

Sweet Seduction—The Hidden Truth Booze Makers Don’t Want You To Know

I was chatting with a 67-year-old lady today and she told me her doctor was worried about her drinking. “I have a pinched nerve,” she told me. “The only thing that works is Sav Blanc. But I realized I was drinking too much. You can tell you know,” she said, running her hand over her puffy cheeks.
“But some Sav’s make it worse. It’s the stuff they leave out.”
I mentioned it may be the stuff cheaper brands (and others) add in – like pesticides and added sugar.
This from my books, Mind Your Drink and Your Beautiful Mind
Have you ever wondered if it’s alcohol you’re addicted to or whether you’re craving sugar? You may also be surprised to learn how much sugar is hiding in your alcohol. You’d probably be blown away to learn that some studies suggest that sugar is 10 times more addictive than cocaine. Cocaine!
Personally, I have always favoured the sweeter wines, Riesling, Pinot Gris and Gewürztraminer and others. What I didn’t realise was it wasn’t the variety of grapes I was attracted to but the higher sugar content.
Until I began researching my book Mind Your Drink I didn’t even think about how much sugar I was ingesting, nor was I aware of how many alcohol manufacturers add extra sugar to the mix to keep you hooked.
Two or three glasses of wine can easily contain 3 teaspoons of sugar which is 75 per cent of the recommended daily intake for women.
A vodka and cranberry easily hides a whopping seven-and-a-half teaspoons, while a G&T offers little to celebrate at four teaspoons of sugar.
Don’t be fooled by companies like Coca-Cola who have developed new sub-brands to sell ‘healthy’ alternatives like Cranberry Juice. I nearly got duped until I studied the labels and discovered the differences in sugar content.
Current laws don’t compel alcohol companies to disclose what’s hidden in booze, including added sugar. Although, higher than recommended levels of sulphites do have to be disclosed. A move in this direction, including sugar content and the addition of harmful artificial sweeteners, must surely be around the corner—especially as obesity levels continue to soar.
A recent report from the Australian Institute of Health and Welfare (AIHW) revealed that Australia has one of the highest rates of obesity in the world—a staggering 63% of adults are overweight and obese. Truly alarming.
Why is obesity an escalating issue? While food, nutrition, and exercise are all culpable nobody seems to be pointing the finger at epidemic levels of sugar-spiked alcohol consumption.
Instead, we’re being fed the wrong messages and dispensed the wrong advice.
While beer is said to contain less sugar than other alcoholic alternatives, you only have to survey men’s beer-guts to sense something is amiss.
No, drinking a lot doesn’t make you look sexier, but it does taste nice.
No wonder my excess weight peeled off when I gave up booze. Plus, once I was free of the sugar cravings (and the withdrawals) it was easier to cut back.
“Sweets, like heroin, enter the body (and hence the brain) very rapidly,” says neuroscientist Dr. Candace Pert.
“Sugar is a drug in a very real sense, and we’re addicted to the ‘up’ feeling we get when our blood-sugar levels soar. This substance directly impacts your molecules of emotion—insulin being the main one. External drugs, internal chemicals, and the emotions— all of these use the exact same pathways and receptors,” writes Candace Pert in Everything You Need to Know to Feel Go(o)d.
Sugar is a double-edged sword. Falling amounts of sugar can make you feel anxious, panicky, hyperactive, or depressed.
Too much sugar in your diet makes you irritable, keeps you hungry, speeds up the ageing process, and spikes irrational cravings.
“The demand for it can override your behaviour just as a craving for heroin can, driving you not only to seek more and more sugary foods, but also to engage in behaviours that are associated with blood sugar on the rise. Unlike heroin, however, sugar is legal, plentiful, and cheap, so you’re likely to satisfy that drive from the available supply and become hooked without even being aware of it,” says Pert.
No wonder giving up alcohol is doubly hard. It’s a quick highly addictive double-impact hit and an even quicker descent into sugar-fuelled, alcohol-saturated misery if you don’t catch on quickly.
A word of caution. Don’t even think about swapping your pre-mixes for drinks marketed as ‘diet’ alternatives. Increasing research warns of the extreme health hazards of Aspartame, an artificial sweetener marketed as Nutrasweet, Equal, and Spoonful (in the UK).
For a comprehensive summary of sugar in all its guises I highly Dr. Candace Pert’ excellent book, Everything You Need to Know to Feel Go(o)d. 
You’ll also find a helpful summary of why sugar is bad for you and ways to reduce sugar cravings in the following article:
And for more power to cut back or quit sugar-laced alcohol read this>>
This has been an edited excerpt from  Mind Your Drink: The Surprising Joy of Sobriety: Control Alcohol, Discover Freedom, Find Happiness and Change Your Life

To grab your copy from Amazon, click here>>

To grab your copy from iBooks, Barnes & Noble and other great bookstores, click here>>

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