Wednesday, January 15th, 2020

Save time and money and change your life

 

Did you know you can my most popular and successful books on audio?

Check out the following written and narrated by me.

 

Mid-Life Career Rescue: The Career For Change

USA

https://www.audible.com/pd/Mid-Life-Career-Rescue-Audiobook/B07Z5CCD4C

 

UK

https://www.audible.co.uk/pd/Mid-Life-Career-Rescue-Audiobook/B07Z5BL9NB

 

Australia

https://www.audible.com.au/pd/Mid-Life-Career-Rescue-Audiobook/B07Z5CDFKV

 

 

How to Find Your Passion and Purpose

 

USA

https://www.audible.com/pd/How-to-Find-Your-Passion-and-Purpose-Audiobook/B07Z5C7YHK

 

UK

https://www.audible.co.uk/pd/How-to-Find-Your-Passion-and-Purpose-Audiobook/B07Z5BSXD7

 

Australia

https://www.audible.com.au/pd/How-to-Find-Your-Passion-and-Purpose-Audiobook/B07Z5C4MS6

 

 

 

The Little Princess

USA

https://www.audible.com/pd/The-Little-Princess-Audiobook/B07WPH2KML

UK

https://www.audible.co.uk/pd/The-Little-Princess-Audiobook/B07WXPMFGC

 

 

Australia

https://www.audible.com.au/pd/The-Little-Princess-Audiobook/B07WYGKB5R
Audio versions are also available from all online bookstores and also libraries

 

In less than 15 minutes you could be listening your way to a new life!

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Saturday, December 7th, 2019

Start strong! Make 2020 your best year yet! Discover freedom, find happiness & change your life

 

Could you do anything if you only knew what truly makes you happy?

Do you want to find your purpose and true calling?

Feeling stressed? Anxious? Overwhelmed or depressed?

Get off the treadmill. Break free of being a salary slave. Make the leap to a more fulfilling career in 2020 and beyond. Career Change 2020: Discover A Job You Want and Live the Life You Love will show you how.
The Career Change 5 Book-Bundle Box Set includes celebrated career change expert Cassandra Gaisford’s  (BCA, Dip. Psych) more popular and successful career-changing books.

Book One: Midlife Career Rescue: The Call For Change, will help you:

  • Strengthen your creative, outside of the square, thinking skills to discover a job you love
  • Flame the embers of inspiration and passion
  • Overcome current stress and symptoms of burnout
  • Master the fear of failure, boost your self-esteem and super-charge the confidence needed to make an inspired change

Book Two: Midlife Career Rescue: What Makes You Happy, will help you:

  • Explore and clarify your passions, interests, life purpose, values, transferable skills, and natural gifts and talents
  • Identify ways to beat any skills gaps
  • Build a strong foundation for career happiness and success by identifying your criteria for job and life satisfaction
  • Have the courage to quit, or fall back in love with a job, you’ve come to hate

Book Three: How To Find Your Passion and Purpose, will show you:

  • Why successful people follow their passion, not their pension
  • How to identify your real priorities
  • How working with passion can cure many modern-day ills – depression, anxiety, overwhelm, and boredom
  • How to discover your signature gifts and talents and confirm your work-related strengths
  • How identifying your PPT will reveal your life purpose and true calling
  • How to follow your bliss to increase profit, peace, and prosperity

Book Four: Midlife Career Rescue: Employ Yourself, will help you discover:

  • How to decide what to do and find an idea that will be successful
  • How to create a passion-driven business and still pay your mortgage
  • How to start a business with zero start-up capital and finance your career
  • How to develop a side-hustle and monetize a hobby or interest you love
  • How to escape the 9-5 drudge, live and work anywhere and join the new rich

Book Five: Stress Less. Love Life More, will show you:

  • How to stop worrying, reduce anxiety, eliminate negative thinking and find happiness
  • Why following your bliss provides stress relief
  • How to tune into your body barometer
  • How to anticipate potential stressful things before they occur
  • Practical methods for managing common and extraordinary stressors
  • How to build life-affirming coping strategies
  • How to rediscover joy and love life again

 

Save Now! 5 books that will change your life—for the price of one.

To grab your copy from Amazon, click here>>getbook.at/CareerChange2020Box

Bonus excerpts from How to Find Your Joy and Purpose and The Little Princess

Don’t Settle…find joy and success in the RIGHT career

Give yourself or someone you love the gift of career nirvana in 2020 and beyond!

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Monday, November 11th, 2019

Easy, Inspiring Ways to Whip Yourself Out of a Rut in Your Life, Relationships and Career

“Verily the lust for comfort murders the passion of the soul,

and then walks grinning to the funeral.”

Kahil Gibran, Writer

Many people trade off their deeper joy for material comforts and status that can only ever give fleeting satisfaction. They get stuck in the comfort rut. They settle for their actual self―what’s easy, comfortable, or an area of competence they know. They settle for a stagnant plateau that doesn’t stretch or fulfill them or enable them to grow. Outwardly, they may appear happy and successful but in fact, they are bored, frustrated, and flat.

We all like to be comfortable, to do well and feel a sense of safety and security, but the comfort rut is a bit like staying in bed―you just keep lying around because it feels comfy and familiar. You may convince yourself that you’re happy in maintenance mode, but in your heart you know it’s zapping your energy and it’s time to make the leap to an invigorating change.

Sometimes the signs of being in a rut are not obvious. But there may be other warning signs―emotionally, mentally physically and spiritually―that you should pay attention to. Do any of these sound familiar?

• You don’t feel inspired about your life or work

• You have trouble keeping your focus

• You feel tired, and find it hard to get motivated

• You reminisce about the past, or

• Brood about your future

Can you think of some rut-busters you used in the past to pull you out of a rut in your career or life? What helped you recharge and find new inspiration? Perhaps it was a change in location; making new friends; rediscovering what intrigues you; stepping away from it all; revisiting your goals; taking on a new challenge or learning something novel.

Sometimes the best way to gain a fresh perspective on your career is to step away for a while. Take a long vacation where you unplug from the world and enjoy some time to yourself. When you provide some distance from your life, everything looks clearer and summoning the courage for change is easier.

Security is mostly a superstition designed to keep is safe. As Helen Keller once said, life is either a daring adventure or nothing at all.

Making a leap into a new life and being true to your ideal self can be the most comfortable, joyful, liberating feeling of all.

How could any discomfort you may be feeling now serve you if you push through?

What rut-busters would help support and invigorate you?

 

When I first started publishing my writing over 15 years ago, I felt completely out of my comfort zone. I couldn’t structure my writing or write succinctly. At first, I compared myself to everyone else, but gradually I learned to relax and enjoy the process of being a beginner again. Now I own my own publishing company, am a bestselling author, and incorporate many helpful writing and creative principles into the way I run and manage my business. But none of this would have happened if I hadn’t found the courage to try writing professionally for the first time.

Everyone gets into ruts. But the best way to pull yourself out is to acknowledge why and when they occur and never pretend the danger-zone isn’t there. A rut can be a wake-up call and a golden opportunity to lean out and lift yourself higher toward a new, exciting direction.

 

This is an excerpt from How to Find Your Joy and Purpose: Four Easy Steps to Discover A Job You Want And Live the Life You Love.

If you’d love to: 

  • Relieve stress and quit worrying easily
  • Create more happiness, peace, and joy
  • Keep your brain and body strong and ready for joyfully, focused work
  • Rescue and enrich your relationships
  • Increase your success, health, and happiness with a few simple steps

You’ll find the answers in How to Find Your Joy and Purpose: Four Easy Steps to Discover A Job You Want And Live the Life You Love.  Available NOW!

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Wednesday, May 29th, 2019

And the winners are…


I’m so excited to announce the winners of a signed copy of The Little Princess!

Harley Christensen

Kenn Butler

and Brigette Blackman

Congratulations!!!!!!!!

The response to The Little Princess has been truly royal. So many people have told me how sharing my story of being bullied and summoning courage has helped them be brave.

“Who am I NOT to PLAY BIG?” 

Harley shared with me how my book was so timely.

Sometimes, it’s easy to fall back into ways that keep us “safe”…like playing small because we fear judgment, failure…even success. If we stay in that rut, though, we deprive ourselves (and others) of our gifts. At the end of the day, I have far more to lose by not owning my creativity. The book was a great reminder to ask myself: “Who am I NOT to PLAY BIG?”

Absolutely! If we all play big then we are all winners!

Be courageous. Be bold. Be you!

I did…I shared my story in The Little Princess and now my book is #1 bestseller. And best of all, it’s empowering people of all ages around the world.

But what I really loved, is when someone wrote to me and shared how, where once she would have been jealous and envious of other peoples success, now she was inspired.

“I thought, if they can do it, I can do it too!” she told me.

She also shared how learning about my upcoming trip to the Caribbean (yes! I leave today!!!) inspired her to book her trip to India. No more putting it off, and saying she couldn’t afford it, she told me. “I’m going to find a way.”

I have a dream. One day there will be no toxic envy. One day there will be no sinister shaming. One day we shall encourage everyone to shine like stars.

#1 Amazon bestseller!

The Little Princess is #1 on Amazon…incredible! I’m not sure how it got into these categories…but The Little Princess rules supreme over Time magazine and Tom Cruise! How’s that for female empowerment!

Thanks again to the following people who left their honest (and heartfelt) reviews

Sheree Clark
Maartje Jager
Kenn Butler
Harley
Bridgette
and Vesna…who shared this on Amazon

“A Beautiful and Life-Changing Message…
This book shares a powerful message for all women of any age, I wish I had this when I was growing up. Today more than ever, we have to stay true to ourselves, follow our Spirit and do the work we’re here to do – amidst disapproval and criticism. The simple steps in this book will guide your way, and help you to navigate through the confusion, uncertainty, and inner blocks, so you live your one precious life in a big way.”
~ Vesna Hrsto, Naturopath and Coach

Reviews make such a huge difference—many people have no idea just how truly influential and far-reaching they are.

I’m super excited about the new release of The Little Princess.

It’s a timeless charm which tells the story of a young woman who leaves the safety of fitting in with everyone else, to follow her heart. Be inspired by this journey to transformation and self-acceptance, and self-belief as she learns to overcome the vagaries of adult behavior. Her personal odyssey culminates in a voyage of self-belief, passion, and purpose.

 

Discover more in The Little Princess and learn how you too can stand strong and overcome bullying to live a life of passion and purpose.

To purchase on Amazon>>getbook.at/TheLittlePrincess

To purchase on Apple, Barnes and Noble, Kobo and other online stores>> https://books2read.com/u/b5709p

Stay tuned for news of the audio version—narrated by yours truly. As a child, I loved listening to stories. Every Sunday morning my brother and I would sit around the radio and listen to the children’s program. It was my favorite time.

I’m so happy that people all around the world are enjoying my little story.

A Little Book with a Powerful Message…

An important reminder to always be true to yourself and summon the courage to follow your passions… Only you can live your life…GO live it!”

~ Harley

The Little Princess is my hero…

I am a Midlife Coach, which means I help women find their moxie to do what they might not have done in the first half of their lives…I think The Little Princess needs to be a “required reading” text book for us all…she cuts to the heart of the lesson all of us need to hear, over and over again. The Little Princess embodies courage. She is my hero.”

~ Sheree Clarke, Midlife Courage Coach

“The Little Princess is ‘brilliant…

Short concise & full of tremendous vision & wisdom, expressed lovingly. Many of the comments read true for my own journey. I recognize my passion to be different than many others, my persistence to succeed, & the pure joy I have at the end of each day when I lay down my head & give thanks.”

~ Kenn Butler, CEO

 

“Very uplifting and inspiring…

I love everything Cassandra writes, the queen of uplifting inspiration! This is a little book, the story basically teaches you to have faith in your dreams, stand firm and don’t let others rain on your parade… We are all searching for purpose and passion, everybody hurts and sometimes we find ourselves on the receiving end of somebody else’s insecurities when they project their anger, jealousy etc onto us…The old woman who puts the little princess down is really just jealous and stuck in her own life.”

~ Reviewer UK

“A reminder of the truth in all of us…

The Little Princess is a great short story as a reminder of the truth in all of us; Don’t judge, take loving kindness as a guideline in life, but stay true to yourself; A powerful message! Like all the books by this author, it is a guideline to live a wise life.”

~ Maartje Jager, Designer

To purchase on Amazon>>getbook.at/TheLittlePrincess

To purchase on Apple, Barnes and Noble, Kobo and other online stores>> https://books2read.com/u/b5709p

 

Learn more about the second book in The Transformational Super Kids series, I Have to Grow here >>

It’s inspired by my own daughter’s experience of bullying—and released in time for her birthday!

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Wednesday, August 2nd, 2017

How to create a passion-driven career or business—Fourteen individuals tell you their stories of transformational change

 

 

 

 

 

 

 

 

 

 

 

 

 

 

“Wild horses wouldn’t drag me back
to working for someone else.”
Alan Sugar, Entrepreneur and host of The Apprentice, UK

Fourteen Individuals tell you their stories…

Their backgrounds and dreams are as unique as you are. What unites them is their creativity, passion, and integrity. In my latest book Mid-life Career Rescue: Employ Yourself they share their fears, their struggles and their joys as they overcame obstacles and pursued their dreams of self-employment.

They were doing something they love; their passion drove them.

The list below is what they have in common. As you read this list think how many strategies could apply to you:

  1. Making money was not their sole motivation. Their businesses grew from a desire to serve others; they were not trying to force something on others or to make a killer sale. Instead, they wanted to make a positive difference and create something of value. They didn’t badger people into buying their goods or service.
  2. They cared about whether or not they could help a prospective client. If they could, great. If not, they were either quietly persistent until they were needed, or they moved on.
  3. They planned for success. Their business and marketing plans were living documents and they managed their finances extraordinarily well.
  4. They shared. They communicated their vision, goals, and plans with those important to them, and they researched their clients and stakeholders constantly to learn how to do things better together.
  5. They listened. They listened to their staff, their families and their clients. Then, and only then, when they understood their issues, fears, needs and desires did they offer a solution.
  6. They started smart. When employing others, whether on contract or as salaried staff, they hired the right people for the right job. And, when necessary, they gave their people the training, systems, environment, and recognition to do their job well.
  7. They took calculated risks. They always looked before they leaped, but they leaped nonetheless. Courage and confidence were something they built as they went.
  8. They believed in themselves, or faked it! Even professionals doubt themselves – but they don’t let self-doubt win.

“You have to believe in yourself. Even when you don’t, you have to try,” encourages Serena Williams, tennis super-star and 21-time Grand Slam champion.

“There are moments when I am on the court and I’m like, ‘I don’t think I’m going to be able to do this’. But then I fortify myself and say, ‘I can, I can’ – and it happens. If you believe in yourself, even if other people don’t, that really permeates through and it shows. And people respect that.”

If the strategies above sound like things you can do, or are willing to try, chances are self-employment is right for you. Be sure to get off to a good start, and be inspired by those who have walked the path of success.

 

Client Success Story: Business Can Be a Wonderful Box of Chocolates

Lisa Conroy, Director and Empowerment Coach for women’s lifestyle, career, and wellness. Box of Chocolates, www.boxofchocolates.co.nz

Lisa Conroy’s passion for helping others led her to start her coaching business. The seeds of change were also cultivated during a stressful time in her former job.

Leading up to my coaching training I had been working for a major sporting organization for eight years. They were going through massive change and unsettling times. I was up to my fourth restructuring with this company, and management informed us that they were moving the organization to another city. It was an eight-hour drive away, and an expensive place to transport my family to live.

It had been a toxic environment for some time, HR was non-existent, and I saw first hand during this time of transition amongst the team, the effects of stress and uncertainty. I knew going to the new venue was not in my family’s best interest, so I had to think about my options, which led to a call for change. The idea of coaching and helping others with their life and career goals appealed and seemed to be a growing industry.

I did some investigating and found Cassandra Gaisford and her Worklife Solutions Career and Life Coaching certification program. Her personality, variety of skills and zest for life just really resonated with me.

I realized becoming a life coach would allow me the freedom, flexibility, and independence to do work that I loved in an industry that seemed very rewarding and much needed.

I knew it would be a steep learning curve, but I love a challenge and felt this was the perfect fit for my interests, skills, and goals.

My new coaching journey began, which led to a career combo. I decided to start my own business within three weeks of starting my coaching program and haven’t looked back since…

Do something you love

I have always wanted to have my own business doing something I loved. Once I started my coaching training, I felt this was the perfect match for me to be able to utilize my skills and help others to reach their lifestyle, career and wellness goals.

I also wanted the freedom to be able to work on new ideas and create my own style by offering a unique service in the Wellness industry through my combination of coaching, art therapy workshops, wellness retreats, Reiki healing, and aromatherapy pamper parties.

Deciding what to do

My initial focus was purely on the lifestyle, career and wellness coaching but realized it would take the time to build my brand, Box of Chocolates, along with gaining trust with clients and networks.

I went into this with a realistic view that it would take twothree years to build to a point of going full time with my business ideas. I also believed that if I had a few alternative strings to my bow, it would assist me in offering a variety of services to a wider audience and give me alternative sources of income.

I was drawn to running wellness retreats where my event management skills, love of wellness and creative activities, and relevant workshop topics would help me attract the right women. Women who wanted to feel empowered and find new inspiration for their lives, and be able to share and learn from others in a safe and nurturing environment.

I was also interested in gaining a certification in Reiki healing as I felt this would complement my coaching and retreats/workshops, which then led me becoming an aromatherapy consultant too.

This year I will be focusing on increasing my impact/marketing reach strategies by striving to increase my coaching capacity to offer Skype sessions/coaching packages globally online as well as within New Zealand.

Finding an idea that would be successful

A belief in my abilities, along with a determination to be of service and offer a solution to key problems facing many women helped me find an idea I thought would be successful.

When you can tap into understanding who your niche market is and what they need, you can then build a strong foundation of core services to assist them.

I took a leap of faith but I knew in my heart that every time I coached someone it didn’t feel like work to me, it was so rewarding seeing my clients grow from strength to strength and be able to reach their true potential with a boost in confidence.

When you are coming from the heart and follow that guidance, you will always be supported to find the people and resources you need.

However, that doesn’t mean sitting back and waiting for it to happen. Action and dedication are required to build momentum, along with commitment and trust in your abilities to manifest your dreams and goals.

I also knew that there were not many people holding retreats that offered a unique Zen and creative style that my program offers – you have to think outside the box and run with it! I went along to lots of Wellness industry events, seminars, network meetings and got a feel for what people were needing and built my strategies around that.

Finding the right product for the right market

I did my research, I talked to successful coaches in the industry and I asked for feedback from all my clients, I went online to see what trends were coming through and what topics were hot, locally and internationally.

I read lots of industry related books and blogs and signed up to sites that inspired me to keep my finger on the pulse on what was working successfully for others that I could leverage off.

Keeping your energy levels high

I’m not a big fan of the saying ‘hard work’ as it has stressful connotations. You need to be passionate about your services and ideas, and you need to have the ability to encourage others to use them. It is also important that you make time to promote yourself and get your messages across to your targeted market through various avenues.

Start small and take your time to build confidence, so that when you realize you’re onto a good thing, it doesn’t feel like ‘hard work’ but is exciting to see your business and ideas coming to fruition.When you are coming from a place of authenticity, it will always come through and people will naturally want to refer your services because they benefit from your genuine concern and skills. This is always going to be your best source of repeated business and will quickly amplify your brand through referrals you can use in your marketing material…

To read more of Lisa’s story, be inspired by other entrepreneurs, and gain practical strategies to help you plan your beautiful business, purchase your copy of  Mid-life Career Rescue: Employ Yourself  TODAY! Mid-life Career Rescue: Employ Yourself is available in paper back and e-Book version from Amazon.

Or contact me for your bespoke, individually tailored passion-driven mentoring program—http://www.worklifesolutions.nz/services-for-individuals

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Friday, July 14th, 2017

How To Turn Rejection into Relentless Creativity

 

 

Do you ever feel not good enough? I do. And so do many other successful, talented and capable people. My friend and fellow creative, Courtney Kennedy, the author of Creating Space to Thrive: Get Unstuck, Reboot Your Creativity and Change Your Life recently sent out a newsletter which I loved.

Courtney Kenney is a book launch consultant as well as the author of four books on creativity and writing.

Her undergrad studies in Psychology focusing on anxiety led to a fascination with how our minds work as well as what motivates us. Courtney spent sixteen years as a project manager working for high-tech companies in the U.S. and Australia.

After a layoff in 2015, she spent time exploring her creative side in addition to rediscovering her love of writing. Courtney writes about creativity, writing, and self-publishing. Finally, she recently, she started a consulting business where she helps authors launch bestselling books.

I hope you find her newsletter and podcast as inspiring and encouraging to read and listen to as I did. Here is it below:

Do you know that feeling in the pit of your stomach when you’ve been laid off, dumped, or rejected? It’s fear and anxiety.

 

When we are rejected, we are threatened, and our brains go into defensive mode. Fear kicks in; we become sick with stress. But, there is a way to deal with the hurt.

 

Recently I appeared on the podcast, FEAR NOT: Living Beyond Your Fears with Billy Atwell, where I discussed my fear of not being good enough.

 

I explained how I got laid off a few years ago and channeled all my feelings of failure into writing.

 

Writing changed my life. By making space for creativity, the anxiety and stress were turned down.

 

Whatever fears you may be dealing with, pursuing creativity can help…

 

Instead of seeking empty pleasures, let’s pursue relentless creativity to chase away the fear. Writing, or however you choose to express your creativity, can be life-changing.

 

If you get a chance, check out the interview. It’s a quick one—just 12 minutes. Click here to listen: livingbeyondyourfears.com/courtney-kenney-feeling-failure-not-good-enough/

 

Takeaways include…

•    How making time every day to be creative will help you with fear.

•    Being creative will increase your self-esteem.

•    The act of creativity will help you be more emotionally resilient.

 

Let me know what you think about the episode. What is your biggest fear? What did you do to overcome it?

 

Making Money With Your Writing

You may remember Cassandra Gaisford whom I featured as a case study in Creating Space to Thrive. She has a new book called The Prosperous Author: Developing a Millionaire Mindset.

 

For years, the fallacy of the starving artist has pervaded our culture, seeping into the minds of creative people and stifling their dreams.

 

But the evidence-based truth is that the world’s most successful authors and artists do not starve. In fact, they thrive by leveraging off the power of their millionaire mindset and capitalizing on their creative strengths.

 

Cassandra is a holistic psychologist, award-winning artist, and bestselling author. Her book is a must-read for anyone who wants to make a living from their writing, earn extra income on the side, or improve their mindset.

 

For one more day, Cassandra is offering a 5-Part Video Mini-Course and free copies of her Amazon bestsellers: Find Your Passion and Purpose, Box Set Mid-Life Career Rescue Series, and The Art of Success. Simply order the book: getbook.at/TheProsperousAuthor and send your receipt to cassandra@cassandragaisford.com to claim your bonuses.

 

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Tuesday, April 11th, 2017

How to hatch a job when all the odds seem stacked against you

Don’t put all your eggs in one basket during your job hunt, spread the quest for success and have a minimum of 6 different options on the go. This will help minimise anxiety and disappointment. I recall being given this tip by a career coach I worked with when I was really unhappy at work and had developed shingles.

The same coach who got me to draw how I felt during the job search process. And, as I shared in my mid-life career rescue books,  I drew the picture of the bird trapped in a cage with the door open but she didn’t think she could fly. My coach cried.

But then she and I developed possible solutions, including applying for a minimum of six jobs even if I didn’t think I had a hope of getting them.

And I didn’t think I had a hope.

I really felt nobody would employee me. But my coach kept me focused on my dreams. She helped me realise what I really needed it in a job to feel happy – at work and in life.

And she help me believe that even though I thought it was impossible…that maybe – and that was a tiny, tiny maybe for me at the time with how I felt – that  maybe I could make my dream career come true.

So I applied for these jobs – even ‘far out’ ones I didn’t think I could get. But I still only had five job applications in my career basket.  So on a wing and a prayer, and because I needed one more to keep my coach off my back, I made a “cold call” (they didn’t know me and I didn’t know them) and approached an organisation that I thought had the integrity and true commitment to caring for people in the workplace  that I really needed and which was lacking in my current role.

And blow me down – if I didn’t get offered  the job I never thought I would get. Plus the company I really wanted to work for didn’t have a job but they created one for me – actually we co-created it, because I was so clear about what I needed and what I could offer. And they were clear about how I matched what they needed to. Proof that when passions collide expect to get hired. In fact they said to me, “Thank you so much for walking in the door.” (so if you’re nervous and feel your imposing on people – don’t be! They’ll be glad you showed initiative – and if they’re not? Move on.)

I became the National Manager of Careerlines for an Employer Assistance Programme provider – a new division which complemented their personal and crisis counselling services. They let me develop a new business, with all the tools and approaches I wanted and felt was important to help people make good career decisions, over stress and trauma in the workplace and find their happy place. My first client was suicidal – so I promptly asked for training to become a professional counsellor – just to be sure I was keeping people safe.

A few years later, with the experience behind me, I began my own business on the side – then went solo a year or so later! Yay!!

So long story short – you gotta dream – you gotta protect it. Even if it means faking it until you make it and applying for jobs when all your feel is despair. Stepping stones not quantum leaps to success!

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Thursday, March 9th, 2017

Guess who’s celebrating?

We celebrated International Women’s Day in New Zealand yesterday, ahead of my friends and readers in the States and UK. Aptly we were got to cheerlead amazing women around the world first—I’m proud to say that new Zealand was also the first country to give women the vote back in 1893. The United States finally began allowing women to vote in 1920, after the ratification of the 19th Amendment to the Constitution. While the King Abdullah of Saudi Arabia dragged his sandals—granting women the right to vote in 2011 (their right to freedom and liberty is still contestable—as it is for other women around the world.

I spent the day reflecting on how lucky I was to have been born in New Zealand and in a Western culture which, for the most part, values women and supports equality. However, there’s no denying that there’s still work to be done. Woefully New Zealand has one of the highest incidences of domestic violence against women and their children. 30 per cent of women internationally are estimated to experience physical or sexual partner violence. That’s a third of the female population. That is reflected in New Zealand.

Which begs the question, “Why are (some) men so angry?”

But that’s another story. 

For now I’m writing to celebrate International Women’s Day—and to sound a call to us all (men and women) to uplift, embolden and encourage other women to succeed. Sometimes we need a mentor—someone trailblazing like Coco Chanel. Coco and the other strong, determined women whose wisdom I share in my The Art of Success books. Women like mega-talented, Iraqi-born British architect, Dame Zaha Mohammad Hadid, and pioneering mathematician and astrologer Hypatia of Alexandria. They and other women, past and present continue to inspire and mentor me. 

The hurdles they, and other successful women like Oprah Winfrey, had to overcome seems cataclysmic in comparison to my own—and hopefully to yours. The torture they were subjected to—emotionally, mentally, spiritually and very often physically—in pursuit of their desire to live and speak freely.  But despite the struggles, they continued on. When we hear their stories the thing that lingers for many is an admiring curiosity about the qualities they possessed, and an awe-like wondering if we might acquire these traits too. Patience, perseverance, passion and persistence are just a few. And all the women I admire were driven by love—not hatred.

As I share in the foreword to The Art of Success:

“Whenever I’m in a slump or needing an inspirational boost I turn to people who are smarter or more skilled than me for good advice. I’ve done the same with qualities I’ve wanted to develop, like patience. “What would Mother Theresa do now?” I asked many years ago. Mother Theresa wouldn’t shout! She wouldn’t lose her cool. She’d send loving kindness and smile. And that’s what I did  whenever I got frustrated.”

I applied the strategies I learnt from studying the success secrets of courageous women (and men) to my own life—personally and professionally. If you’ve been procrastinating, experiencing self-doubt, feeling fearful, or just getting in your own way, you’re in good company. Coco Chanel’s been there—as have every other person I admire. I’ve been there too. 

If you yearn for a better life, and are feeling discouraged, I promise there are solutions to the problems you’re currently facing—and you’ll find some of them in the wisdom of your mentors, including those of Coco embedded in the pages of The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life (Book Two: Coco Chanel)

Dig into this book and let Coco Chanel be your mentor, inspiration and guide as she calls forth your passions, purpose and potential. Be inspired by Coco for the special reduced International Women’s day price of $3.99 —in less than two hours you could be on your way to radically reinventing your life.

Through the teachings of Coco, extensive research into the mysteries of motivation, success and fulfillment, and my own personal experience and professional success with clients as a holistic psychologist, The Art of Success will help you accelerate success. Together, Coco and I will guide you to where you need to go next, and give you practical steps to achieve success.

Coco Chanel believed from a very early age that the door to her freedom and self respect lay in securing and maintaining her independence. However, many people mistakenly sacrifice their relationships in pursuit of successful careers. Unhelpful beliefs, including, “You can’t have it all” or, “You can’t have a relationship and be successful,” may partly be to blame. It’s the messages you tell yourself that matter most, says celebrity hypnotherapist and author, Marisa Peers. “Belief without talent will get you further than talent with no belief. If you have the two you will be unstoppable.”

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Thursday, February 23rd, 2017

Powerful creativity: making space to create

As Courtney Kennedy writes in her new book, Creating Space to Thrive: Get Unstuck, Reboot Your Creativity and Change Your Life, “Creativity is the missing ingredient for many of us.” Sometimes a reminder of its importance comes to us when we are most in need. As it did for my step-father Ted, a military man diagnosed with cancer and given only three weeks to live. How did he choose to spend his precious time? Surrounded by the wife and family he loved. And immersing himself in the world of water colour—a passion and talent we never knew existed.

One of the most treasured memories I have of our last weeks together was the time we spent painting, and my sharing with him what little I knew of this alchemical technique. Water colour, like life, flows where it wishes, seeping into the crevices of the pages of the stories we create and adding colour to our lives.

What drives us to create, and why—when it is so good for us—do we leave it so late?

Kennedy suggests, we just haven’t cleared some space— this may be physically, mentally, emotionally or spiritually. Ted, like so many people had been waiting for the days when he retired. While he found comfort, peace and a sense of purpose in his creativity— and a legacy in the many memories (and the few paintings) he left—as I watched him paint, a soft smile on his lips, light dancing in his eyes, I couldn’t help but wonder—”what if” …What if he had begun earlier? What if he’d had more time? What if creativity could’ve scare away cancer? In some ways it did. Three weeks became two precious extra years we all shared.

My daughter, a  naturally gifted writer and intuitive healer, shared with her friends:

“3 years ago today the world lost one of its earth angels. He reminded me a lot of how I envision the Archangel Michael.   Someone who was always there. Extremely patient, kind, wise and mysterious.

I was going through some of his medals that Grandma still has the other day. I know his job was always a bit of a mystery but I was taken aback to know that he was the Chief Information Officer for the New Zealand Defence force.

The importance of having a good male role model in a girls life is paramount. This man made so many things possible for not only me but for our family. He married into our family and treated us all like his own.  

There’s not a day that goes by that I don’t think about him…when I hear “Hit the Road Jack” on the radio. When I see a sail boat on the harbour or when I go about my day and realise the woman I am becoming today is so greatly shaped by his influence.

Most girls see a hero in her Grandfather more often then not, but this man was like a second father to me.  Cancer is a dreadful disease and Ted I’m so sorry that you were taken from us so early.  It still brings me to tears every time I think about the moments we could have continued to have with you that were robbed from us.

Thinking of you especially today.  I’ll never forget you Edward John Knowsley. 

Xxx Hannie”

Hannah’s  heartfelt sharing reminded me of several things—the power of creativity to leave a legacy and, importantly the power of speaking from one’s heart.  And also of the way natural gifts, so readily apparent in our childhood, if nurtured can blossom and bear many, many years of fruit. Clues to passion and also to your soul purpose can come in many forms—in rekindled memories of a hobby loved in childhood, as it did for Ted. But also other people’s unsolicited praise, as feedback Hannah received below, shows. I’m not so sure it was I who taught Hannah to write, as much as it was I who gave her some space and encouragement to write. But what really matters is not who encourages and shapes your creativity. What matters is that you loved the healing arts enough to spend time with them. And that you cherished them enough to devote yourself in some way to your gift.

As the Brazilian author of The Alchemist, Paulo Coelho shared on Tim Ferris’s podcast in 2016, he creates a very strong shield around him when he creates.

“…so I can really use my time to do what I think I should do to fulfil this blessing it has been bestowed on me which allows me to live my personal legend, to become a writer against all odds Because Brazlilans don’t have a strong tradition and there are very few authors who can make a living out of writing, not in the US but over the world. However I was so committed to my work that it was my dream, it was my dream from the very beginning. I really enjoy what I do. I don’t work. In fact what I am doing is to have pleasure, and fun and social responsibility towards my readers towards myself, towards the world in what I live.

Courtney interviewed me in for her book and asked how I’d managed to be so prolific in the last few years. For me, as it is for Paulo my creative gifts are my purpose and I show them I’m serious by devoting myself to them.

But creativity doesn’t have to be about your soul’s purpose. It may just be a friend in times of need, a comfort when other elements are stripped away, a meditation and distraction when everything else seems out of control.

Why do we create? Because innate in all of us is the desire to create something of beauty, tranquility, joy. Creating pictures, for example, allows us to put into words what we feel but cannot say. What we value and which we savor. What we yearn for, but may no longer be able to possess. We don’t have to possess the genius of Leonardo da Vinci—we just have to be true to ourselves

For Ted, his illness called time on his cherished days on the sea—but in his art he sailed again, into the endless horizon, carried on a gentle wave of tranquility. We were all happy that when painting he found so much peace.

Cancer provided Ted with the space to paint. We wish it was his well-deserved retirement that had provided the impetuous. But then he loved his work so much he may well have never left.  His work, dedicated to protecting lives, was his passion and provided deep purpose.

As Courtney shares in her book, the opposite is true for so many others.

Many of us work jobs we don’t like. Less than half of U.S. workers said they felt satisfied with their jobs overall according to a 2016 report by the Conference Board. 2016 Gallup figures are worse; they found that only 32% of U.S. employees are engaged with work, and only 13% worldwide. Consider that we spend 10,500 days at work (assuming five days a week, fifty weeks a year between the ages of 23 and 65). Said differently, we work 36% of the total days that we’re alive on this planet should we live to be eighty.

We spend a huge chunk of our lifetime at work, yet one out of every two of us hate our jobs. No wonder many of us feel stuck on repeat—living each day without much thought.

That’s the situation I found myself in a few years ago. I was unhappy. We all have bad days; that’s a fact of life, but it was more than that–I was deeply uncomfortable with my situation and the path down which my life was heading. It wasn’t about regret, rather something important was missing.

And, despite feeling unsettled, there was much to be grateful for—good health, loving family, my husband, friends, and living in a peaceful time. I had built a good career, but I wasn’t happy with my job anymore. Something was missing.

I lived for the weekends. Sunday nights were the worst because it meant going to work the next day. I became a bucket of angst thinking about the coming work week and all my obligations.

Then, a close family member died unexpectedly and saw friends get cancer at young ages. And I realized the stuff I’d been told all my life: “Work hard, save all you can so you can afford the big house and retire comfortably,” was not guaranteed to come true for everyone.

I started wondering what would give my life more meaning.

My WWII-generation grandparents worked hard and scrimped most of their lives, only to sit in front of the television day after day in their elder years. After retirement, when they could have traveled, they no longer desired to or even had the energy for trips. That’s not how I wanted my life to be.

I was lucky to have supportive, career-minded friends. Many were passionate about their careers and loved their jobs. But many were like me—showing up at a job they didn’t enjoy. I was nearly vegetative on weekends after a long week spent at the 9-to-5 job and hours of unpaid overtime.

“There must be more than this to life,” I said to myself. What gives your life meaning?

Why not discover what makes you happy now? Why not reconnect with the activities that drive your passion and energy so you can move toward a life where you spend time in your happy place?

How many of us wait for “someday”‘ or for some  external encouragement? How many of us make the mistake we’ll have more time? Whether you dream of being a writer, a sculptor, a photographer, a painter, a carver or a gardener, or yearn to create in any shape, colour—why wait?

Pick up your tool of choice and feel happier today. As Courtney shares in her book, Creating Space to Thrive: Get Unstuck, Reboot Your Creativity and Change Your Life, “research suggests creative people are happier than everyone else. Disregard the mental image of the starving, depressed artist toiling away in a studio. Anyone can be creative.” And being creative, she adds, will  change your brain, enabling you to  become more resilient to stress when being creative and making art.

Ted found his happy place creating.  When he died, I asked for nothing, only the unfinished painting he was working on before he passed.

For my mother, and his daughter Lisa, I framed some of his paintings. We placed them around the room where his funeral service was held. All his army comrades were astounded to learn this great mind, also yielded such artistic sensitivity and talent.

I have Ted’s paints, and his brushes, and the beginnings of a new picture—like a still life, caught in a moment of pulsing time. We shall leave Ted’s painting for him to finish, but it is as though this is the view he foresaw—never knowing that one day my partner and I  would call the Bay if Islands home.

Always in our hearts (and now also on our walls 🙂

Rest in peace Edward John Knowsley (11 ApriI 1947 –  22 Feb 2014)

Sometimes we need a mentor to encourage us to follow a more creative path. Coco Chanel and Leonardo da Vinci share how creativity can improve your happiness, health and success in The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life by Cassandra Gaisford.

To read a free excerpt or purchase your copy and learn more from Leonardo Navigate to here: getBook.at/TheArtofSuccess

To read a free excerpt or purchase your copy and learn more from Coco Navigate to here: getBook.at/CocoChanel

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Tuesday, February 14th, 2017

How to harness the power of love


But as Nick Williams shares in the foreword to my book, Career Rescue: The Art and Science of Reinventing Your Career and Life  “No-one ever told me when I was growing up that something I loved could be a career.”

Most of us can relate to that: doing something you loved and then getting paid for it simply wasn’t a career option that we were aware of or encouraged into. Too many of us believe that work needs to be a relentless and life long activity doing something we’d rather not be doing, but that we have little choice over. We just have to do it to survive. And as long we are not enjoying it, are suffering, bored, stressed or are sacrificing ourselves, then that is real work, and we deserve to be paid for it. 

Too few of us have been bought up to believe that it is possible to make our living doing something we love, that lights our hearts up and stirs our passions. 

Which is why I’ve collated a few of my favourite posts over the years—to share my love and great conviction that no matter what your age or stage you can live and work with love.

“To find your true work is a great blessing, one of life’s greatest blessings I believe. And to be paid for your work rather than work for pay is one of life’s great joys,” says Nick.

And he echoes what we know to be true. Even if you don’t think it’s possible for you, these inspiring stories may awaken the courage and tenacity to make your dreams come true.

1.) Turning Her Dream into a Reality—Reinventing Joy Again. This story is close to my heart…it’s about my mom. And it proves that you don’t have to have a background in something or formal training to turn your passion into a profitable career. ““They say you should have a business plan. My plan was only to make my shop irresistible, she says.” Read more here >> http://www.cassandragaisford.com/success-story-turning-her-dream-into-a-reality-reinventing-joy-again/

2.) Have you considered starting a business on the side while holding down your job and then taking the leap to self employed bliss? Choose and grow your own business with confidence by reading inspiring stories of others who have made the leap to more love, and less career ground hog day. Here’s a calorie-free example to wet your appetite >> Business Can Be a Wonderful Box of Chocolates

3.) As Annie Featherston, writing as Sophia James, shares in this Mid Life Career Rescue: What Makes You Happy, when you combine your favorite skills with doing something you completely and utterly love, you come home to your true Self and find your place of bliss. The result? Contentment—and more often than not, producing something highly marketable. Read Annie’s story here >>


4.) Oh I do so love people with healthy obsessions—passionate people are vitamins for the soul. David Styles is nuts about water lilies. It’s such a passion that he’s nearly run out of room for them all—so now he has bathtubs overflowing with all his loves. Check out this fabulous ‘bathhouse’ and more about how a healthy obsession can be a liberating thing here http://www.cassandragaisford.com/david-loves-lilly/

5.) Love attracts love—when you follow your passion wonder go-incidences happen. One of my great loves is Leonardo da Vinci and his portrait of Lisa del Giocondo (nee Gherardini)—more universally known as The Mona Lisa. So obsessive is my interest into this painting that my partner often jokes that there are three of us in our relationship: Me, him and The Mona Lisa. Happily for me Lorenzo feeds my addiction by sourcing helpful research and inspiring me daily. Read more here >> 

Do you need more encouragement? Thoughts do become things. Scientists Gregg Braden and also Bruce Lipton, author of The Biology of Belief, have evidenced this. But hope can only flourish when you believe that what you do can make a difference, that you recognise that you have choices, and that the your actions can create a future which differs from your present situation. To boost your hope muscles turn to this post—inspired by Leonardo da Vinci >> 21 Ways to Turn Your Thoughts to Hope

I hope you’ve enjoyed these wee morsels of temptation. Today, sacrificing your deeper passions for the security of a pay-check is no guarantee of security. Following your heart and deeper self is the new security. Your heart is the well-spring of possibility and opportunity that will never run dry.

There’s loads more inspiration on my blogs and in my books. Where ever you are, who ever you are may love infuse your day.

These stories were excerpts from the following books by Cassandra Gaisford. To purchase your copy and learn how to harness the power of love and follow your passion to prosperity, click the links below to your online bookshop.

Midlife Career Rescue: (What Makes You Happy): How to confidently leave a job you hate, and start living a life you love, before it’s too late 

 Mid-Life Career Rescue: Employ Yourself

Find Your Passion and Purpose: Four Easy Steps to Discover A Job You Want And Live the Life You Love 

The Art of Success: How Extraordinary Artists Can Help You Succeed in Business and Life (Book One: Leonardo da Vinci)

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